our team


    Simona Shafir, WPICC

    Founder & Lead Coordinator

    Simona has graduated from the Business Administration program with a Marketing and an Accounting Major.

    Simona has over fourteen years of experience in the hospitality industry. She has worked in all aspects of the food and beverage sector to understand this component of any event. She started her career at the Hilton Suites and moved on to work as an Event and Community Relations Coordinator for a major restaurant chain in Canada. Simona also worked with Kosher Catering and Venues. She was certified by WPIC in 2014 as a Certified Wedding Coordinator and has been exploring her passion of weddings and event planning ever since.

    “Passion is the Greatest Motivation”

    Reuven Mednik

    Marketing Coordinator

    Reuven MednikResponsible for creating and delivering marketing ideas, activities, concepts and marketing materials for on-line and off-line strategies.

    “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

    Alicia McCarthy, BDes, WPICC

    Assistant Wedding Coordinator

    Alicia would consider herself a multidisciplinary creative. She started her career as a graphic designer, but then discovered that her real passion crosses the line into planning and events! She took the WPIC course in 2017 and has been assisting and planning weddings since. Utilizing her skills as a graphic designer, her goal is to combine her love of both design and event planning to create beautiful and custom events. 


    Lina Vu, WPICC

    Assistant Wedding Coordinator

    Lina is one of our senior coordinator assistants as she was the first to join our team. In addition to her wedding planning experience, she has also been taking floral design courses and has been bringing those skills to use when needed.

    She has assisted with many weddings since we’ve started and can foresee any issues that may arise to avoid them.

    In her off-time, she is a full-time Mommy to 3 beautiful children. She is so motivated and attentive – truly a great addition to our team.