Our Mission is to Bring Your Vision to Life

Something Blue Weddings and Events is an award-winning company. We pride ourselves in our attention to the details and logistics of weddings and events of any size, religion, tradition and location in Central and Southern Ontario and the Okanagan Valley. Simona’s passion, understanding of her couples’ needs and her attention to detail are some of the things that make her stand out in the industry.

Simona Shafir


Owner and Lead Coordinator

Hi! I’m Simona, the founder & owner of Something Blue Weddings and Events.

I am a fiancé (so YES! I am currently planning my own wedding, you`ll find all the tips in our Instagram stories) and a loyal friend. I love Muay Thai and Kickboxing, soccer, snowboarding, travelling, cooking & decorating!

I graduated from the Business Administration program with a Marketing and Accounting background.

For over 15 years I have been working in multiple roles within the hospitality and events industry as I wanted to understand the components and the full picture of any event.

I started my career at the Hilton Suites and moved on to work as an Event and Community Relations Coordinator for a major restaurant chain in Canada. I’ve also worked with a Kosher Catering company and multiple event venues. 

After being in these roles for years, I realized it was time to take this into my own hands and start my own wedding planning business as the main focus of my career. I  was certified by WPIC in 2014 as a certified wedding coordinator and have been exploring my passion for weddings and event planning ever since.

I have an extreme attention for detail and have made perfectionism cool (Yes, you guessed right, I’m a Virgo…). I tend to jump into situations with both feet and take a laid-back approach as a strategy to remain clear-headed in stressful scenarios.

Using your creativity, inspiration and vision, I will create an environment that guests are excited to be in and you can sit back, relax and enjoy the day with your loved ones.

My passion is human connection. I live for meaningful connections and experiences and what better way to promote that than through assisting others in making their event dreams come true? Whether you are looking for event consultation, day-of services, promotional social media management, or full event coordination, I have the skills, knowledge, and dedication to make it happen.

Words I live by: “Passion is the Greatest Motivation”

meet our amazing team

Cynthia Rivera

Cynthia is a certified Project Manager (PMP) with over 8 years of event planning experience in the corporate, non-profit, and social space. She was certified by the Weddings Planners Institute of Canada in the Spring of 2019 and has been living and breathing weddings since 2017. Cynthia strives to provide a stress-free and enjoyable experience for all her events and is ready to do all it takes to ensure that happens. In addition to her passion for love stories, Cynthia is quite passionate about rescue animals and all things food!

Vanessa Serodio

Vanessa is an early-years educator turned event planner. With many years of experience working with children and families and planning activities and themed projects for children this is where her love of planning came to be. Vanessa took the WPIC course in 2018 and is now a corporate planner and assisting with weddings because she loves the social aspects of event planning.

Marina Habib

Marina is a WPIC certified wedding planner with over 3 years of experience in the wedding industry, and with over 10 years of planning in the corporate world. She has a keen eye for details and goes out of her way to ensure the day is executed flawlessly for her couple and their guests. Marina always has a warm smile on her face and is always willing to help. When Marina is not working with her clients on wedding planning, she spends most of her time at the gym enjoying a workout.

Why hire a wedding planner?

1. Reduced stress leading up-to and on your wedding day – we’ll take the responsibilities off your plate 

2. Helping you to stay within your budget and on schedule 

3. It isn’t our first rodeo – we’re experienced, professionally trained with tons of insider knowledge 

4. We have connections with reliable vendors (and sweet discounts) 

5. Consultations – most couples would benefit tremendously from an hour consult even if that’s the only contribution the planner makes to your wedding


2019 "Ontario Wedding coordinator of the year" Award


We're the preferred vendor at the following venues:

2019 Annual wedding open house at the
"Estates of Sunnybrook"

Even the sub -30° weather couldn’t keep engaged couples away from this year’s Estates of Sunnybrook wedding open house. Hundreds braved the weather and were rewarded for their efforts, gaining a sneak peek preview of 2019 Instagram-worthy wedding inspiration courtesy some of the finest vendors in the city! Couples were also treated to a constant flow of mouth-watering passed canapes and delicious food stations prepared by the impeccable culinary team at the venue.

Below are some images showcasing our transformation of the Valleyanna Room along with our amazing florist and designer Katherine from Floral Werx.

Read the full coverage of the Open House on the Event Source Website.